Is Marketing An Expense

Ask your Accountant and they'll probably tell you that advertising is an expense. Advertising is recorded on your profit and loss schedule as an expense. And I guess if you pay to run a large ad in the local newspaper and make no sales directly from it, then it's definitely an expense.

But if you spend $200 to run an ad and it produces a profit of $1,000 then I would say that was money well spent... It was a great investment.

Every now and again there will be times when your cashflow is tight, the budget is stretched and the first idea that may pop into your head will be, were can I cut my costs. And usually it's the advertising budget. But if you cut back on the advertising, the new enquiries will dry up and it becomes a no win situation.

What about if you learned to market effectively, so that every $1 that you spent returned $5. Imagine having a consistent amount of new enquiries every day, week or month. Imagine having your schedule booked 6 months in advance and watch every week as your profits multiply... click here to learn more.

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