What Business Are You In...?

If you had to ask a Business Owner what business they are in... the Hairdresser would probably say hairdressing, the Mechanic would probably say auto repairs, the Plumber would say plumbing.

90% of Business Owners wrongly define their business by what they do.

But if you are a Business Owner, why did you start up the business?
So you could do what you want to everyday?
So you could do your job better?
So you could pick and choose who, or what, you dealt with?

Most Business Owners tell me it was for the money...

They thought that with their skills, they could do the job better and make more money... ultimately leading to a better lifestyle.

They really started a business to generate more money... so they are in the profit making business, right? But, to generate business, and profitable business, they need to get those clients or customers in the door or on the phone booking appointments, placing orders...

They need to know how to market and market well.

Ultimately Business Owners are in the marketing business of whatever they sell or do!!

The hairdresser is a marketer of XYZ Hairdressing Salon, the Mechanic is the marketer of XYZ Auto Shop, the Plumber is the marketer of XYZ Plumbing and so on....

Now I'm not talking the flashy branding, ego-boosting ads that say look at me and remember me. No you probably don't have a budget big enough, yet! I'm talking direct response marketing that makes you an invited guest not an uninvited pest... no door knocking, no telemarketing, no cold calling and no making people cringe when they see you.

You have to be a guru at marketing your product or services. You have to buy customers with your marketing for less than they spend with you. This is the biggest secret in business and mastery of marketing results in profits, massive profits.

Click here to find out why your customers will never consider buying from your competition again and only consider you...