Small Business Tips And Insider Secrets!

"How To Quickly And Easily Make Your Business Outrageously Profitable!"

Wednesday

Business is like a 3 legged stool

It's so obvious... the most successful business owners are those that invest in their education, especially MARKETING. Why? Because a successful business operates like a 3 legged stool. The 3 legs being:
1) quality products and service,
2) quality operations and customer service and
3) EFFECTIVE marketing.

Take one of the legs away from a 3 legged stool and it won't stand on it's own anymore... just like business. All 3 of the legs must be as strong as each other for the net result to be a successful business. Now, if you are an operator that works in the business rather than on the business, you are a typical 2 legged stool. And we all know what happens to 2 legged stools... they fall over, guaranteed!! it may take 6 months or 2 years or even longer, but if one of the legs is weak in your business, it will fall over.

Most business owners are motivated to start a business because they can create a better product or provide a better service than what is already in the market place. So this leg in their business is usually the one that requires the least ongoing work. However, quality operations, customer service and effective marketing are usually the weak legs and require ongoing education. Have a look around at various successful businesses and you'll find owners that work "on, rather than in" their businesses, owners that attend seminars, owners that read the right books and buy the right courses, owners that are looking for the next break to multiply their profits and make their 3 business legs stronger. I look forward to your comments...

1 Comments:

At 7:22 PM, Anonymous Anonymous said...

I agree whole heartedly. Just struggling to implement this, only so many hours in a day.

 

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