Entrepreneur Makes a Killing With Forex

50% of the people that trade forex lose money, even in the long run?

For many people, trading equals gambling.

Here is where the problem is, to make money CONSISTENTLY and increase your bank account, you need a PROVEN AUTO PILOT NO-GUESSWORK SYSTEM.

It is even better to have a proven software that does the thinking for you and therefore eliminates the "human error" factor.

Rest of the story here...

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I'm back

How to create a flood of new customers and cash into your business.

The Instant Profit Multiplier

Would you like to know how to:

1 - attract more genuine, pre-qualified enquiries for your product or service than you can handle?
2 - learn how to convert those enquiries to sales, quickly and easily?
3 - get existing customers to keep coming back time and time again?
4 - constantly increase your profit per transaction everytime a customer buys?

Then click here now => For Our Must Have Small Business Secrets"

Critical Small Business Tips On Vision!

Do you have a clear small business vision?

A small business vision can be compared to planning a holiday! People usually decide where they want to holiday based on the offerings of the destination.

If it's a relaxing holiday they are after, they may go to Fiji. But if it's for shopping, then Dubai may be their choice. If it's to climb the Sydney Harbour Bridge then they will go to Sydney, Australia.

Holiday destinations are determined by desires, with a few restrictions like budget and time available.

The same should apply to your small business. In 5 years time what do you want your small business to look and feel like?

Do you want a large street frontage or small office at home?

Do you want to be actively involved or have a manager controlling your employees?

How many employees do you want?

Do you want a business with excellent cash flow or a business that is worth a large sum of money when sold?

Answers to these questions and much more will help to provide a clear vision of your small business in 5 years time. And often this will completely shape your growth.

The majority of small business owners start a small business based on their trade or what they know. They never usually give much thought to their small business vision.

While it's comforting running a small business using the skills you have, sometimes this can be a recipe for disaster.

Business is a game - it should be simple and fun. But Business Owners tend to complicate things and the business ends up controlling them.

Owning a small business should mean a better lifestyle - flexible and shorter working hours and more money. But this is hardly ever the case; it's more like working 60+ hours a week for about $4 an hour.

Why is this so?

Because small business owners don't have that vision. They don't know where they are heading, they have nothing to aim for. They have no idea what the finished product will look like, so the business eventually takes control.

Decisions are based on what happened that day, instead of the business vision you are working towards.

Take the time now and think of your small business vision.

What will your small business look like in 5 years?

Why will your customers continue to buy from you?

How will you beat your competitors?

What will make your small business attractive to any buyers?

What are all the potential risks?

Think carefully about these questions and then write your vision down. This will immediately tell you, the universe and anybody else, exactly what you are creating.

It gives you a defined target to aim for and achieve.

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Why do some business owners plod along, while others effortlessly succeed? Ian McConnell has the answers in "The Instant Profit Multiplier" an absolutely "must read" for any business owner.
FREE Details here ==> http://www.small-business-secrets.com/
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5 Ways To Permanently Avoid Your Biggest Income Killer!

You are excited, it's a new business day! You glance at your business plan on the pin board in front of you. A shiver of excitement races up your spine as you think of your business potential. Just 8 hours a day on this plan will mean a better life for you and your family, all within 2 years. Then the phone rings…

It's a customer! They are enquiring about that widget they bought from you yesterday.

Will it do x and y?

So you explain that it will do x and y. And because you are focused on providing the ultimate customer service, you talk them through the steps on the phone. After all you need to go the extra mile, don't you?

You hang up and think "Another satisfied customer, but I wished they had read the owners manual before calling me!" You glance at your watch, then look at your diary and realize you are an hour behind schedule. Then there is a knock on the door…

Sound like your typical day? Full of unscheduled interruptions, and at the end of the day wondering where all the time has gone? You only managed to complete 10% of the stuff on your to-do list today?

So do you take yesterday's unfinished business and add it to today's business? Or just cross it off in your diary and try and catch up next week?

It's easy to get overwhelmed when this happens! The important stuff never gets done because you are constantly trying to deal with all the little stuff. We all know it's important to provide the best customer service, but taking on these interruptions in the belief that it will result in more referrals in the future, is a recipe for disaster.

Business is a numbers game. If your bottom line is not healthy, there will be a greater temptation to go and do something that has a healthier bottom line. You will lose the drive, the passion, it will become too hard.

If your daily activities are not constantly growing your new enquiries, improving your sales conversion rate, growing your transaction size and increasing the customer buying frequency, you will have an unhealthy bottom line, lose interest and give up!

As harsh as it sounds, it's reality!

And it all comes down to the enforcement of your sensible time management. We all know there will always be interruptions and your time management should allow for those, within reason.

So how do you avoid the biggest killer of your business profits?

1) Plan your week before it starts. Block out your focused hours for marketing, research, administration, business planning, etc. But also allow limited time, to deal with interruptions and urgent matters, although these should be kept to an absolute minimum. Your business must run like a well oiled machine with no unexpected breakdowns.

2) Tell everyone around you, (yes, even your customers) when you are available and when you are not available. Remember, scarcity is a powerful marketing tool. Make yourself scarce.

3) Keep a record of all the interruptions and make it your goal to completely eliminate them by improving owner manuals, having an online manual with a frequently asked question area, changing systems or forms. You will notice a common thread with your interruptions and eventually you will be able to reduce them to a bare minimum.

4) Always plan any meetings for the end of the day. Meetings have a horrible habit of taking longer than they should. By scheduling them for the end of the day they will become focused and to the point, as everyone is keen to go home.

5) Remove the "I'm always available" sign. In this world of mobile phones and technology, customers believe that business owners should always be available to take their call or answer their email. If you decide to take every call or answer every email the moment it arrives, your business will suffer. Use voicemail and answer emails in a focused hour once per day.

Remember scarcity? You are not available immediately because you are busy. You are busy because you provide a quality product or service and are building a better business, which will benefit the customers and you. Scarcity works!

Why do some business owners plod along, while others effortlessly succeed? Ian McConnell has the answers in "The Instant Profit Multiplier" an absolutely "must read" for any business owner.

FREE Details here ==> http://www.small-business-secrets.com/main.html

One Focused Hour A Week Will Almost Quadruple Your Small Business Income!

In your business, does it feel more productive, to be fulfilling the orders, or spending half a day on marketing or planning?

You see, the majority of people go into business to escape working for a boss, or the long commute to work or the 9 to 5 boredom. They want freedom, flexibility and a better income.

So, they take the incredibly gutsy move and go it on their own. They step right out of their comfort zone and they become the boss!

They are enthusiastic, because everything is new and exciting. Their mindset is in exactly the right place, and they attract the orders with their enthusiastic personalities. This could be as simple as attending a networking function, or dealing with the local printer, who knows someone that requires their services or product.

They are dedicated and everything gets done just right. The orders flow in, the business owners are happy, the suppliers are happy, now it's time to fulfill the orders.

So the mindset changes from "let's go and get some orders" to "let's get these orders filled." The conversation changes at the networking functions and the local printer, to "Wow we've got all these orders to fill" and they inadvertently stop attracting any potential orders, with what they are saying.

Eventually they get all the orders filled and realize they need new orders. So they change their mindset and off they go again. The problem is though, that every time they go back to the "let's get some orders" mindset they get less and less enthusiastic.

Why? Why do they get less enthusiastic? Because when they are fulfilling the orders they are in their comfort zone. That's what they know best and humans will always gravitate towards the comfort zone.

When they are marketing or selling, it is outside of their comfort zone. It becomes a lower priority and a task that is only completed when they have their back up against the wall.

When they first started the business their back was firmly up against the wall. There was no comfort zone. It was a case of "Get out there and get those orders" or we don't eat, basically. But, when the orders are flowing the comfort zone is the fulfilling of the orders, so the selling gets neglected.

Small businesses have an extremely high attrition rate, especially in the first 12 months of operation. Going from being comfortable one week with lots of orders, to the next, where you have to go and make new sales becomes too hard.

Sales will have huge peaks and troughs when plotted on a chart over 12 months. Emotions will be just as wild trying to deal with this, but there is a very simple solution.

No matter how insanely busy you may become, always set aside one focused hour a week for new customer attraction. Block out that hour, on the same day every week, for the next 12 months.

Treat that one hour like a prized possession, because this will be the secret to leveling out those sales and emotional peaks and troughs. This will be the secret to the longevity and success of your business.

In this hour find a place that you will not be disturbed or distracted by absolutely anything and focus intensely on attracting new customers, that's all!

This may be by producing a new ad, hiring a copywriter to produce a direct mail piece, calling 10 potential customers, writing an article for the newspaper or engaging a joint venture partner or anything else. Make it your goal to attract at least 5 new customers every week with whatever you do. Over 12 months you should have attracted at least 250 new customers which will compound because they will tell their friends.

Your total focus in that one hour should be generating new relationships and attracting customers that have never dealt with you before.

Now you are probably thinking, if I'm so busy fulfilling orders how am I going to deal with the extra orders? Well, that's where your growth comes in, that's when you hire people, sub-contract the work out or find creative ways to get the orders filled.

It puts you in a very powerful position because you get to call the shots. You decide which customers to deal with and which ones to send to your competitors. You can negotiate better discounts with your suppliers and generate more profit.

You gather momentum and it will be very hard to slow that momentum down.

It's easier not to set aside the hour, especially when you have orders coming out your ears. But if you want to survive and be successful it is critical that you have a system in place to constantly attract new customers.

And the thing is... new customer attraction can be accomplished in as little as one focused hour per week. One hour per week is the difference between having a business that plods along and having a business with highly profitable work booked for the next 12 months. A business where you get to decide which customers you want to deal with, a business that charges a premium price and a business with a far greater value.

Block out that hour in your diary now. Do it for every week for the next 12 months, no excuses because it's going to quadruple your income, guaranteed!

Why do some business owners plod along, while others effortlessly succeed?
Ian McConnell has the answers in "The Instant Profit Multiplier" an absolutely "must read" for any business owner.
FREE Details ==> http://www.small-business-secrets.com/main.html

Why Testimonials Are The Only Proof You've Got?

Who do you think is better at selling your product or service, you or your customer's testimonial?

If you are trying to close a $10,000 deal, would it help if the prospect could talk to a satisfied customer?

It's obvious, your satisfied customers are your best sales people, and they will outsell you by 100 times. You can say how good you are, until you are blue in the face, but a 2 minute conversation between a satisfied customer and a prospect will close the deal quickly.

Testimonials are the only proof you've got.

When you say how good you are, you're blowing your own trumpet, you're bragging, but when someone else says the same thing, it's proof, it has clout.

So if this is true, why do I see quotations, proposals and sales material being distributed without any proof? If the credibility is so much higher, when someone else says how good you are, why are quotations, proposals and sales material not laden with testimonials?

How do you market and quote?

Is your sales material and proposals laden with testimonials, like a fruit tree, with branches dragging on the ground from the weight of the fruit?

If not, then why not?

A simple strategy of collecting a testimonial from every customer, and displaying them in all your sales material, is guaranteed to immediately increase your conversions. It will magnify your credibility and will be the most read part of your sales material.

But don't get the wrong kind of testimonial.

"I would recommend XYZ Computers as they provide outstanding service. I have used them for 5 years." from Joe Bloggs (ABC Trading)

That testimonial may make you feel good, but its too general. A great testimonial should be written in a way that is focused and specific.

"I was wasting up to 10 hours a week trying to overcome computer glitches. Within 24 hours of calling XYZ Computers they had not only solved my problem but provided a solution that would prevent this from ever happening again. I paid less than $100 to solve a problem that was costing me $600 a week in down time and causing a lot of stress. If you have any doubt about using XYZ computers, just give me a call." from Ian McConnell (ProfitFitness.com) tel - 7777 7777 7777

Now that's a specific testimonial. Note the option for prospects to call. You need to convince your customers to insert their phone numbers, as it is free advertising for them. Explain to them that less than 5% of prospects will call. It will make the testimonial 10 times more powerful. However if a prospect does call, make sure you reward the customer for this, it's well worth it.

But how do you get testimonials like that? Well first you need to EARN them and then you need to ASK for them. It's ok to prompt the customer to get a more specific outcome, but be truthful and don't exaggerate.

A feedback questionnaire, that is well thought out, could not only be used to improve your service, but also parts of it could be extracted and put together to make up the testimonial, with the customers permission of course.

Testimonials are a great tool for closing sales. They remove any doubt, reduce the risk, confirm the value and smooth the way to a sale. Great testimonials will sell much more product or services than you ever could!

So if you don't have any testimonials, you need to correct this now! List your 10 best clients, call them, offer to buy them lunch and get those testimonials. And if it feels awkward to ask them, then your relationship is weak to the point that you could lose them to your competitors at any time.

Ian McConnell is the author of The Instant Profit Multiplier. This is must have information for any business owner that wants to know how to create a constant flood of customers and cash into their business. Have a look at ==> http://www.small-business-secrets.com

The Power Of An Hour

Show me a business having financial difficulties and I guarantee you they will have lost focus on sales and marketing...

Why is the focus lost?

Because the business owners don't understand sales and marketing. To them it is not quantifiable or manageable and so they don't focus on it. They look at the bottom line and if it's growing, they think that whatever they are doing is working and, if it's not growing they think something has to change. The only problem is, change what?

Sales and marketing is outside of the comfort zone for most business owners and like all humans they gravitate back to their comfort zones. They do what they know best... which is usually working in the business, which destines them for a mediocre business life.

Unfortunately the business owners that don't master sales and marketing will never succeed... it's as simple as that!!

And the thing is... marketing can be accomplished in as little as one focused hour per week. One hour per week is the difference between having a business that plods along and having a business with highly profitable work booked for the next 12 months.

If you want to make some fast, profitable changes in your life and business by focusing on critical areas for an hour then you have to read this book.
Click here for more => Power of An Hour: Business and Life Mastery in One Hour A Week

Why Some Business Owners Almost Always Create Winning Ads!

So you've spent your hard earned cash on a great copywriting course. You know exactly what to do and what not to do. You have collected a file full of great example ads and created a great ad for your business. You run it in the local newspaper every week for a month... But the phone does not ring, the customers don't come rushing in the door... WHY?

You may have all the knowledge about copywriting, but there will always be times when your ad or sales letter just does not get that phone ringing or the customers rushing through the door. And it can get frustrating especially when you have spent hours creating the ad.

But remember this:

Persistence is the secret to this game!

When you test and measure your advertising, you can afford to fail many times more than you succeed. As an example, let's say you invested $400 in an ad, and the phone doesn't ring, and the customers don't coming rushing through the door.

You write another 4 ads and they all crash and burn as well. You don't get ANY results from them. Not one enquiry. You've now spent $2,000 and don't have any enquiries?

However on your 6th ad, you hit a winner and the phone runs hot and you struggle to deal with all the customers coming in.

So, you 'failed' 5 times out of 6.

Was that a successful advertising campaign?

'YES' without a doubt!

Why?

Because all along you would have been testing and measuring the return on investment of your ads. You would have been making adjustments along the way until that winner came along. But once you find that winner, how many times would you continue to run that winning ad or sending out that winning sales letter?

As often as you could, until it stops working.

There are ads that run in newspapers and magazines, on TV and online, they run week after week after week, for years and years. There are sales letters that are mailed to millions of people month after month, year after year.

Think about it. If every time you spend $400 on an ad, it produced $800 worth of profit. Would it not make sense to run that ad as many times as possible, until the return on investment dropped off?

That's what a winning ad or sales letter gives you the ability to do. Yet many business owners stop after one failure, and never see the real rewards of effective advertising. They give up and say advertising doesn't work!

Remember we said 'Persistence is the secret to this game.' Well, it is truly worth persisting because the rewards, when you find that winning ad or sales letter, are huge.

Success in advertising is as much about 'mindset' as it is about skill. The right mindset to persist until you find that winner that you can use over and over again. And never make the mistake of changing the ad because you believe people are bored of seeing your ad or sales letter.

You will get bored with it long before they do. Let the numbers do the talking. When that return on investment drops to an unacceptable level, that is when you make the changes and only then.

The secret is Persistence.

Ian McConnell is the author of Instant Small Business Profits - compulsory reading for any small business owner. This step by step guide contains valuable information on... "How To Dominate Sales In Your Marketplace, Create a Flood of Customers Chasing You For Your Product or Services And Turn Your Business Into a Powerful Profit Magnet!" For more information click here => http://www.small-business-secrets.com/main.html

Business Is A Game, But What Is Your Score!

Business is a game, or is it!

If it is a game where is your score card? Are you winning or losing? Are you operating your business because it is a passion and wait until the end of the financial year to find out if you've won or lost? Maybe that's how you started, but things probably changed when the bills came in. In fact I guarantee you've wondered more than once 'Where is all the money going?'

You see, business is about filling a need in the market place and being profitable while doing that. But to retain the passion and the excitement, it is very important to be highly profitable. The old idea of 'You make your money when you sell the business' is just that, old. In today's world it is about cash flow, making a profit every month. Buyers don't want a business that runs at a loss every month. Unless they have money to burn or you've got something they really want. In most cases the price of the business is dictated by the cash flow generated.

So, if cash flow is so important, why do business owners hire sales representatives and rely on them to generate the sales to support the business. I've seen business owners completely neglect the marketing of their business, thinking that because they have hired a sales representative, everything is taken care of? Very scary, especially if the sales representative decides to jump ship.

In any business whatsoever, marketing generates the enquiries, which generates the sales, which generates the cash flow, which generates the growth in the business.

Marketing is incredibly important!

Marketing is the seed that grows into the tree. It doesn't make sense to delegate the marketing. It's a high priority task? In fact, if marketing is the seed that the tree grows from, doesn't it make sense that the business owner takes on this task and learns to market their service or product effectively.

It makes so much sense. Business is a game and your competitor is the opposing team. Their mission is to make sure that the score card is in their favor. But a score card is not only effective in maintaining your lead over your opponents. It's also useful to use as a benchmark for improvement within your business.

Can you answer these questions with accuracy (no guessing allowed):

• How many enquiries did you have last month?
• How many of those enquiries converted to sales?
• How do those figures compare with last year?
• How often did the average customer come back to repurchase in one year?
• What is your average transaction size?

What if you knew the answers to all those questions and as the business owner made it your goal to improve all the benchmark numbers by 10%?

Improve enquiries by 10%, improve conversions by 10%, improve your average transaction size by 10% and improve your average number of customer transactions by 10% will compound and potentially quadruple your business.

To win the business game you need to keep the daily, weekly, monthly and yearly score and keep winning by constantly improving the score!

Ian McConnell is the author of Instant Small Business Profits - compulsory reading for any small business owner. This step by step guide contains valuable information on... "How To Dominate Sales In Your Marketplace, Create a Flood of Customers Chasing You For Your Product or Services And Turn Your Business Into a Powerful Profit Magnet!" For a free copy and other bonuses click here => http://www.small-business-secrets.com/