Flexibility is the key to Success

The world around us is changing quicker every year. Research tells us that Information availability doubles every two years and it won't be long before it's every year...

Yet most business owners change direction with the speed and flexibility of a giant cruise liner and could meet a similar fate as the Titanic. They ignore or resist asking or acting upon what their own prospects or customers tell them they want. I suppose it's a natural response after all, no-one likes or welcomes disruption.

We know success requires an attitude of "lets test and measure this" rather than "we'll keep doing it this way because we always have". Businesses need to constantly evolve. Like a tree they are either growing or dying. Although certain basic principles of business such as advertising, marketing and sales do not change, many other parts of business do. I would say that no evolving business operates on the same rules as it did 3 years ago. So those rules you are following today may not be in place 2-3 years from now.

Flexible marketing and sales provides a business with the opportunity to modify the rules to suit the business and create better adjusted ways to grow a business. Often doing the opposite of everyone in your industry is considered breaking 'perceived" industry rules, but often brings great results.

Flexibility is the key to success...