Ethics in business is extremely important

Something I teach the small business owners I coach is to always look for the win-win situation in every deal. This win-win situation seems to have disappeared over the years and it's become a case of give me your money and I don't care if you come back. Now... while Western Australia is enjoying huge growth and there is lots of money around, business owners need to remember that economy's change and those clients and customers who have been treated with the win-lose attitude won't come back. Especially if your competitor next door is offering win-win service.

Customers should be treated equally well, whether the economy is good or lousy. Why should customers have to endure bad service in good times and good service in bad times... where is the consistency. Our property market is going crazy this year and being a property investor I often search the web for deals and will email the rep requesting more information. Out of the last 6 emails I sent, only 1 was answered... obviously too hard to answer an email when there are 10 people coming through the door to buy the same property! But I guarantee you, in the tough property times, every email will get answered... unfortunately I'm like an elephant and I'll remember those that didn't bother.

And then there is the property manager who asks me to show potential tenants through my own property because they are too busy... I pay them 14% of the rent and unfortunately can't get out of the contract. And then the tenant locks themselves out of the house... guess what... the property manager can't find the spare keys so they send the tenants to my house to ask if I have spare keys. I am talking a major real estate franchise, a house hold name!!

I could go on and on about businesses that have no ethics but I wont bore you... just make sure your business is not one of them because one day the tide will turn. Now I'm not saying all real estate agents are this bad but I will certainly be looking for the good one when my contract expires.

An imperative quality in business that seems to be disappearing is good old business ethics. It amazes me at the level that some people will go to just to get ahead. Some business owners have no regard whatsoever as to how others stand after a deal or what the other party in a deal will lose as a result of that deal. I grew up in an environment very different to this. I was brought up to be kind, think of others before yourself and above all treat others the way you would wish to be treated yourself. I think alot of business owners should take a hard look at how they, and their staff, are treating their customers... afterall these customers are paying the wages and generating the profits, surely you would want them to come back??

There seems to be an undercurrent of selfishness that is as clear as day. You could sometimes be mistaken for thinking that having no ethics is a business skill. I know that I may be over exaggerating, but ask anyone in business the last time they were ripped off or taken for a ride. I will guarantee you that you will be hard pressed to find someone who hasn’t had these negative things happen to them.

Ethics play a major role in our destiny, like it or not. If you go about living life the right and honest way, then odds are you will at sometime enjoy success and it will come from a right and honest direction. If you are unethical about how you get to success, then sure you may enjoy a taste of success due to the fact you have scammed your way there, but it will be short lived as that success was built upon a negative platform.

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