Most WA Real Estate Agents have got it Wrong

Why does a high profile Real Estate Agent franchise still train their reps to go out and knock on doors, telemarket to people, send bland flyers in the mail and advertise in the paper with a photo and 2 lines of text?? No wonder people don't like Real Estate agents. But you have to feel for these poor reps as they usually have no prior selling experience and are paid on commission only. The franchise is setting up 98% of their reps to fail... it is only the other 2% that realise there is a better way or a better life and do something about it.

I had the pleasure of working for this franchise for nearly 3 months and have never been so depressed in a job as this one, I think it may have been this particular office though. Not only were you equipped with antiquated marketing techniques but there was absolutely no support, as the owners where competing against you to save paying the commission!! Fortunately I saw the light and moved on. Since then I have been coached by Mal Emery, joined Dan Kennedy's program and am one of Yanik Silver's underground secret society members. With this I have learned how to market correctly, using techniques that cost a fraction of the old techniques cost but produce more than 10 times the results.

In my previous business, Telephones Unlimited, the first direct mail letter campaign we ever put into place cost a total of $200. The first order that came in was for an $11 420 system with a net profit of $3 180. That's a whopping 1 490% return on our investment. The feedback from the client was that he opened our letter because it was bulky therefore it was put on the top of the pile and opened first. When he read the contents they were friendly and in a language he could understand. We made sure that this campaign was repeated every month and the results continued to get better as we found certain hot buttons and got better at writing copy.

Learn the modern marketing techniques, give cold calling the flick and enjoy the extra profits and time...