Small Business Tips And Insider Secrets!: How To Create A Memorable And Interesting Marketing Statement!

You're at a networking function and somebody that you've just met asks "So what do you do?"

Do you hesitate and think a while? And then say something boring like "Oh I sell xyz" or "I fix xyz?" First impressions, we all know, are important. When you are asked a question about what you do, it's an invitation to sell yourself, so make the absolute most of it, don't miss the opportunity.

But your answer should be interesting, clear and confident. Answers that are interesting will always encourage conversation and be memorable. So how do you create that 30 second elevator speech?

First up, remember interest is created by what you can do for other people. People don't want to be bored with how great you are or how fantastic your business is. It has to be about "What's in it for them!" How can you benefit them?

Relate what you do to a known situation, something that everyone is aware of. Most times you don't even mention your profession.

My own answer to "So what do you do?" is "I show business owners how to triple their income while working less." This answer always generates huge interest because everyone can relate to small business, with the long hours and high failure rate. There is no mention about my success, profession or how qualified I am.

The next question is almost always "So, how do you do that?" and then I tell them "By implementing new customer attraction techniques, measuring and improving enquiry to sale conversions, encouraging existing customers to come in more frequently and increasing the transaction size."

And, because I always choose networking events that give me the best opportunity to meet new customers (that are likely to require my services), my answers are guaranteed to interest them. Almost every time I email or send them a free report the very next day. It's important to get them into my marketing funnel as quickly as possible so I keep reminding them about what I do.

Using my example you can now create your own elevator speech. Some other examples are:

Life Coach - I help busy executives spend more time with their families.
Financial Planner - I work with professional people who want high returns on their investments.
Landscaper - I create beautiful gardens for busy executives that have no time to garden.

And then create your answer to "How do you do that?" Because that will be the next question.

Make sure you are comfortable with your answers, as it will show if you are not. It should flow and feel natural but fit with you are.

When you have the interest and attention of potential customers make sure you have something that you can give them or send them as a follow up. A free report that can be downloaded from your website is a great way to get their permission to send further marketing material, and keep them in your marketing funnel. Always get something to them quickly so they don't forget you!

Whether you are self employed, an entrepreneur, a professional, or just work for someone, always remember the elevator speech is a magnificent way to market yourself. You just never know who your next big customer is going to be.

Ian McConnell is the author of The Instant Profit Multiplier. This amazing step by step sytem will help any small business owner triple their income quickly and easily... Without having to be a marketing genius or paying for expensive advertising.
Click here => http://www.small-business-secrets.com/main.html

How to create a flood of new customers and cash into your business.