Why Some Business Owners Almost Always Create Winning Ads!

So you've spent your hard earned cash on a great copywriting course. You know exactly what to do and what not to do. You have collected a file full of great example ads and created a great ad for your business. You run it in the local newspaper every week for a month... But the phone does not ring, the customers don't come rushing in the door... WHY?

You may have all the knowledge about copywriting, but there will always be times when your ad or sales letter just does not get that phone ringing or the customers rushing through the door. And it can get frustrating especially when you have spent hours creating the ad.

But remember this:

Persistence is the secret to this game!

When you test and measure your advertising, you can afford to fail many times more than you succeed. As an example, let's say you invested $400 in an ad, and the phone doesn't ring, and the customers don't coming rushing through the door.

You write another 4 ads and they all crash and burn as well. You don't get ANY results from them. Not one enquiry. You've now spent $2,000 and don't have any enquiries?

However on your 6th ad, you hit a winner and the phone runs hot and you struggle to deal with all the customers coming in.

So, you 'failed' 5 times out of 6.

Was that a successful advertising campaign?

'YES' without a doubt!

Why?

Because all along you would have been testing and measuring the return on investment of your ads. You would have been making adjustments along the way until that winner came along. But once you find that winner, how many times would you continue to run that winning ad or sending out that winning sales letter?

As often as you could, until it stops working.

There are ads that run in newspapers and magazines, on TV and online, they run week after week after week, for years and years. There are sales letters that are mailed to millions of people month after month, year after year.

Think about it. If every time you spend $400 on an ad, it produced $800 worth of profit. Would it not make sense to run that ad as many times as possible, until the return on investment dropped off?

That's what a winning ad or sales letter gives you the ability to do. Yet many business owners stop after one failure, and never see the real rewards of effective advertising. They give up and say advertising doesn't work!

Remember we said 'Persistence is the secret to this game.' Well, it is truly worth persisting because the rewards, when you find that winning ad or sales letter, are huge.

Success in advertising is as much about 'mindset' as it is about skill. The right mindset to persist until you find that winner that you can use over and over again. And never make the mistake of changing the ad because you believe people are bored of seeing your ad or sales letter.

You will get bored with it long before they do. Let the numbers do the talking. When that return on investment drops to an unacceptable level, that is when you make the changes and only then.

The secret is Persistence.

Ian McConnell is the author of Instant Small Business Profits - compulsory reading for any small business owner. This step by step guide contains valuable information on... "How To Dominate Sales In Your Marketplace, Create a Flood of Customers Chasing You For Your Product or Services And Turn Your Business Into a Powerful Profit Magnet!" For more information click here => http://www.small-business-secrets.com/main.html

Business Is A Game, But What Is Your Score!

Business is a game, or is it!

If it is a game where is your score card? Are you winning or losing? Are you operating your business because it is a passion and wait until the end of the financial year to find out if you've won or lost? Maybe that's how you started, but things probably changed when the bills came in. In fact I guarantee you've wondered more than once 'Where is all the money going?'

You see, business is about filling a need in the market place and being profitable while doing that. But to retain the passion and the excitement, it is very important to be highly profitable. The old idea of 'You make your money when you sell the business' is just that, old. In today's world it is about cash flow, making a profit every month. Buyers don't want a business that runs at a loss every month. Unless they have money to burn or you've got something they really want. In most cases the price of the business is dictated by the cash flow generated.

So, if cash flow is so important, why do business owners hire sales representatives and rely on them to generate the sales to support the business. I've seen business owners completely neglect the marketing of their business, thinking that because they have hired a sales representative, everything is taken care of? Very scary, especially if the sales representative decides to jump ship.

In any business whatsoever, marketing generates the enquiries, which generates the sales, which generates the cash flow, which generates the growth in the business.

Marketing is incredibly important!

Marketing is the seed that grows into the tree. It doesn't make sense to delegate the marketing. It's a high priority task? In fact, if marketing is the seed that the tree grows from, doesn't it make sense that the business owner takes on this task and learns to market their service or product effectively.

It makes so much sense. Business is a game and your competitor is the opposing team. Their mission is to make sure that the score card is in their favor. But a score card is not only effective in maintaining your lead over your opponents. It's also useful to use as a benchmark for improvement within your business.

Can you answer these questions with accuracy (no guessing allowed):

• How many enquiries did you have last month?
• How many of those enquiries converted to sales?
• How do those figures compare with last year?
• How often did the average customer come back to repurchase in one year?
• What is your average transaction size?

What if you knew the answers to all those questions and as the business owner made it your goal to improve all the benchmark numbers by 10%?

Improve enquiries by 10%, improve conversions by 10%, improve your average transaction size by 10% and improve your average number of customer transactions by 10% will compound and potentially quadruple your business.

To win the business game you need to keep the daily, weekly, monthly and yearly score and keep winning by constantly improving the score!

Ian McConnell is the author of Instant Small Business Profits - compulsory reading for any small business owner. This step by step guide contains valuable information on... "How To Dominate Sales In Your Marketplace, Create a Flood of Customers Chasing You For Your Product or Services And Turn Your Business Into a Powerful Profit Magnet!" For a free copy and other bonuses click here => http://www.small-business-secrets.com/